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Tags: publisher

Ad Blocker Strategies – Publishers Strike Back

Posted by Paul Jacobson on December 31, 2015February 2, 2016 Posted in Advertising, Case Studies, Publishing

This is the second part in our “Ad Blocker Strategies” series of articles. In this part, we review the next two strategies publishers have adopted and the broader industry response to ad blocking. You can find the first part here and the third part here.

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