Programmatic Advertising in a Nutshell – Part Two

Posted by Amit Halawa-Alon on March 16, 2015March 21, 2016 Posted in Advertising, Case Studies, Tips and Tools

This is the second of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and here is the third part.

Programmatic Advertising in a Nutshell – Part One

Posted by Amit Halawa-Alon on March 1, 2015March 21, 2016 Posted in Advertising, Tips and Tools

This is the first of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The second and third parts are also available.

Blogging in a programmatic world

Posted by Paul Jacobson on February 12, 2015January 14, 2016 Posted in Advertising, Tips and Tools

How do blogs fit into a programmatic world? This post explores how a thoughtfully cultivated blog adds tangible value by stimulating traffic to websites where machines make decisions that generate incremental income in real-time.