Why Engagement, Not Scale, Is Critical For Publishers

Posted by Paul Jacobson on May 5, 2016June 1, 2016 Posted in Publishing

Engagement, not scale, is becoming the key differentiator between big publishers. According to comScore’s recent “Cross-Platform Future in Focus” report, digital media publishers are growing. About 206 publishers have audiences in excess of 20 million users. Included in those publishers are 21 publishers with audiences approaching 200 million users.

Black Friday Tips, Insights and Fun

Posted by Paul Jacobson on November 26, 2015January 14, 2016 Posted in Advertising, Miscellaneous

Thanksgiving is about to begin and turkeys across North America are being defrosted, basted and cooked as you read this. For marketers and advertisers, that is just the appetizer before Black Friday kicks on as all that food is digesting the next day. Here is a round-up of some Black Friday fun, tips and recommendations to sweeten the holiday weekend.