High traffic website monetization is facing a tremendous challenge as social media sites increasingly dominate digital content. Publishers must ask themselves: What can be done to ensure continued high site traffic and revenue increases for publishers in today’s online environment?
Tags: direct website traffic
Beyond CTRs – 4 New Performance Metrics For Publishers
Digital ad spending is continuously skyrocketing, with budgets in the US expected to reach around $42.5 billion this year, and expand further, reaching $60.4 billion in 2017, says eMarketer. No matter how much ad spending seems to grow, it’s still challenging for advertisers to sustain their ad spend unless they can justify it.