Looking at recent content recommendation data presents a very positive picture for the advertising format. In this article, I will present some of the most intriguing and essential data publishers should know about content recommendation.
Tags: data
How Publishers Can Adapt Like BuzzFeed
BuzzFeed has been in the news quite a bit lately (actually, it’s been in the news quite a bit, period). What was once the “bored-at-work network,” has evolved into a remarkably adaptive and successful publisher. It is easy to dismiss BuzzFeed as just another purveyor of miscellaneous link bait but a recent and in-depth article on Fast Company titled “How BuzzFeed’s Jonah Peretti Is Building A 100-Year Media Company” makes for very interesting reading.