Engagement, not scale, is becoming the key differentiator between big publishers. According to comScore’s recent “Cross-Platform Future in Focus” report, digital media publishers are growing. About 206 publishers have audiences in excess of 20 million users. Included in those publishers are 21 publishers with audiences approaching 200 million users.
Tags: content strategy
5 Rules For Marketers for Successful Engagement
If Adobe’s latest reports (parts 1 and 2) on its study of the State of Content in six Western countries is anything to go by, marketers have new rules for successful engagement in the coming years. That is mixed news for marketers because it may necessitate a complete shake-up of your content marketing strategies. Don’t worry, these can be good news for you, if you are creative and can see the potential.
Create Unmissable Ads
How do you ensure consumers see your ads? Create unmissable ads and they may even take them viral. That, at least, is what American insurer Geico did with its smartly designed pre-roll YouTube ads that address two challenges: a tendency to skip pre-roll ads on YouTube and persuading viewers to not only not skip the ads but share them widely and dramatically increase their exposure.