Why Publishers Embrace Programmatic Advertising

Posted by Paul Jacobson on August 21, 2016August 21, 2016 Posted in Monetization, Publishing

Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic now accounts for roughly 67% of ad spend in the USA, alone. That represents a 39.7% increase from 2015, according to an eMarketer report.

Strategies To Fight Ad Fraud And Stop The Bleeding

Posted by Paul Jacobson on March 3, 2016March 3, 2016 Posted in Advertising, Publishing

The Association of National Advertisers predicts that advertisers will lose $7.2 billion to bots in 2016, globally. This astounding figure was one of the stunning revelations of the ANA’s joint report with White Ops titled “The Bot Baseline: Fraud in Digital Advertising”. The key findings of the report are the following: