The Challenges of Video Content Monetization

Video content monetization offers a tremendous revenue opportunity to publishers.According to eMarketer, “[v]ideo is the only subcategory of display ad spending that is growing, as rich media, banner ads and sponsorship all shrink”. In addition, the industry is seeing growth of programmatic … Continue reading →

[eBook] Towards A User-Focused Monetization Strategy

Publishers know it by now - it's all about the user. With poor ad experience and the proliferation of ad blockers, the only sustainable monetization model for publishers has to be aligned with users' preferences.But in today's online advertising ecosystem, with so many challenges - from … Continue reading →

5 Ways Publishers Are Annoying Users (And How To Solve It)

Online advertising has become too smart for our own good. More precise and relevant than ever, yet some publishers are annoying their users, especially millennials.Tools, apps, algorithms and other tech determine ideal ad placement and timing, target direct audiences cross-platform and optimize … Continue reading →

6 Ways Publishers Can Maximize Bids By Boosting User Engagement

Monetization through user engagement has emerged as a remarkably successful strategy in the aftermath of the recent Ad Blocker War. This is a refreshing monetization strategy paradigm for publishers: creating a more efficient advertising model can dramatically improve both user experience and … Continue reading →

Interview: Summing Up Digiday Programmatic Summit Europe 2017

Publishers, brands and tech vendors from Europe gathered last week in Dublin, Ireland for Digiday’s Programmatic Summit Europe, to discuss the latest trends in the industry.We caught up with Hila Nakash, our Head of Publishers’ Development and with Amit Altman, our Publisher Development … Continue reading →

Imonomy Blog

In-image Advertising Solutions

The Challenges of Video Content Monetization

[eBook] Towards A User-Focused Monetization Strategy

5 Ways Publishers Are Annoying Users (And How To Solve It)

6 Ways Publishers Can Maximize Bids By Boosting User Engagement

Interview: Summing Up Digiday Programmatic Summit Europe 2017