Native Advertising Could Succeed As Display Ads Falter

Posted by Paul Jacobson on May 16, 2016 Posted in Advertising, Publishing

Native advertising is rapidly becoming an attractive ad choice for publishers as display advertising becomes less effective in the face of growing ad blocker adoption. According to a report titled “The Rise of Native Ads in Digital News Publications” published by the Tow-Knight Centre for Entrepreneurial Journalism in 2015 –