Who Are The Top Sports Publishers of 2016?

Posted by Zev Newman on September 12, 2016January 17, 2017 Posted in Case Studies, Monetization

Before I dive into who the top sports publishers of 2016 are, let’s understand the readership and monetization opportunities involved in sports’ publishing. Sports’ fans, more than the average consumer, tend to be highly engaged with brands:

The Keys To Successful Super Bowl Ads

Posted by Sinead McIntyre on January 31, 2016February 8, 2017 Posted in Advertising, Case Studies

The Super Bowl is one of the biggest advertising opportunities on the American calendar primarily because it is also one of the biggest sporting events on the US sports calendar. A 2012 study titled “Super Bowl Ads” which was published by Stanford University examined the impact of Super Bowl ads over the course of six years and 200 media markets summarized the Super Bowl as follows: