Startling Mobile Ad Blocking Trends In New Report

Posted by Paul Jacobson on June 6, 2016June 6, 2016 Posted in Advertising, Case Studies, Publishing

Startling mobile ad blocking trends have emerged from PageFair’s 2016 ad blocker report titled “Adblocking Goes Mobile” and PageFair’s findings paint a troubling picture of the emerging mobile, ad blocker landscape. At the same time, the data point to possible solutions for publishers as they seek more sustainable revenue models.