Publisher: Leverage The Olympics To Boost Your Revenues

Posted by Zev Newman on June 29, 2016July 28, 2016 Posted in Publishing, Tips and Tools

The 2016 Olympics are approaching and elite athletes from around the world will be traveling to Brazil in hopes of taking home gold. But athletes aren’t the only ones that should be excited. Publishers have benefitted a lot from past Olympics events and can expect tremendous opportunities from the upcoming summer Olympics in August.

Should Publishers Use Chatbots?

Posted by Zev Newman on May 31, 2016May 31, 2016 Posted in Publishing

What if you could directly message a news site using chatbots asking to see all of the most recent articles about Donald Trump? Or, even better, ask the site to avoid showing you any articles about Donald Trump altogether? Quartz, a digital business publication, recently developed a chatbot that has made this possible and more.

How 2 Premium Publishers Nail Engagement

Posted by Zev Newman on May 26, 2016August 24, 2016 Posted in Case Studies, Publishing

How could Premium publishers with only, say, 400 employees outperform a more established publisher that has 4000? The answer is: by focusing on user engagement and nailing it.