User experience lessons from the Ad Blocker War are shaping both how publishers monetize their sites and the conversations they have with their readers about this. Successful strategies to address ad blocking are emerging and are typically varied. One of the key lessons is that focusing on the user experience challenges that drive ad blocking in the first place, is an effective strategy for improving ad revenues. I’ll explain how in this article, using a case study of a major US tech publication to illustrate the point.
Tags: design
A Great User Experience Boosts Revenue
User experience has become a marketing industry buzzword but it is so much more than that. Publishers that pay careful attention to user experience will thrive where others fail, increase their ad revenues where others see a decrease.