The Super Bowl is one of the biggest advertising opportunities on the American calendar primarily because it is also one of the biggest sporting events on the US sports calendar. A 2012 study titled “Super Bowl Ads” which was published by Stanford University examined the impact of Super Bowl ads over the course of six years and 200 media markets summarized the Super Bowl as follows:
Tags: Brands
3 Powerful Brand Marketing Lessons From The Military
The military is commonly perceived as impersonal, intimidating and even inhuman. Modern militaries are increasingly using social media to win over the hearts and minds of the citizens they serve and, in the process, highlight strategies that smart brands can adopt to make more personal connections with consumers.
Big Brands That Produce Stellar Content
Brands are flocking to content marketing these days.
They’ve heard the good word and know the benefits content can have for your brand. From search traffic to conversions content is the avenue to your success online these days. But questions abound when you think about starting content marketing initiatives. Where do you start? Check out the best in class, the brands kicking butt and taking names. Here are a few of the big brands that produce stellar content today and as a result see a huge influx of visitors from search and social media.