The difference between a good blog and a great blog, and between a great blog and an incredible blog, is attention to detail.
A good blog has:
- Meaningful content
- Engaging layout
- Frequent updates
- Charismatic tone
A great blog has:
- Relevant, current, enticing content
- Immersive layout
- Up-to-the-minute updates on current information
- Irresistible personality
Taking it up another notch to craft a truly incredible blog means finessing every detail. This guide won’t (and really can’t—it would take a novel) explain every detail that needs attention in order to create an incredible reading experience when blogging. What it will do is guide bloggers in the right direction when it comes to one of the most overlooked details in the industry: blog post titles.