The Super Bowl is one of the biggest advertising opportunities on the American calendar primarily because it is also one of the biggest sporting events on the US sports calendar. A 2012 study titled “Super Bowl Ads” which was published by Stanford University examined the impact of Super Bowl ads over the course of six years and 200 media markets summarized the Super Bowl as follows:
Tags: ads
How Traditional Advertising Can Beat Social Media Ads
As we naturally evolve, technology around us tends to evolve, too. As an advertiser, you probably notice it more than anyone, simply because you’ve probably had to make some changes with how you go about advertising. Advertising options these days are two-fold: independent advertising, which are the ads you have on your websites, outside of social platforms. Social advertising is the second type of advertising, consisting of social media ads that are integrated into social networks such as Facebook, Twitter and Instagram.
Ads Designed With Empathy To End The Ad Blocker War
Consumers are at war with brands and publishers. Their weapons are content blockers (the new term for “ad blockers”) and their virtually silent resistance is hurting both brands and publishers so much they are scrambling to find ways to make the pain stop. Ad revenue is falling dramatically and a significant source of the drop is the group once heralded as particularly lucrative: Millennials.