Ad-Supported Content Is The Only Viable Option For Publishers

Posted by Paul Jacobson on July 7, 2016July 18, 2016 Posted in Advertising, Publishing

As a publisher, your business model is probably focused on ad-supported content. The good news is that consumers want more content. Specifically, they want high quality, reliable content. Reuters conducted a poll of 1,230 of its members in April 2016 which was covered by Digiday’s article titled “Reuters finds readers want quality news, but aren’t willing to pay for it”:

3 Ad Blocking Strategies Publishers Are Testing

Posted by Paul Jacobson on January 17, 2016August 24, 2016 Posted in Case Studies

As part of my expanded “Ad Blocker Series” of articles, I wrote a case study into the 3 ad blocking strategies publishers are testing. This case study has been published on Business2Community as “A Case Study In Industry Responses To Ad Blocking” and I encourage you to read it, especially if you haven’t finished reading the Ad Blocker Series yet. Here is a preview: