Why Engagement, Not Scale, Is Critical For Publishers

Posted by Paul Jacobson on May 5, 2016June 1, 2016 Posted in Publishing

Engagement, not scale, is becoming the key differentiator between big publishers. According to comScore’s recent “Cross-Platform Future in Focus” report, digital media publishers are growing. About 206 publishers have audiences in excess of 20 million users. Included in those publishers are 21 publishers with audiences approaching 200 million users.