Publishers, it goes without saying that understanding your customers, as well as their consumption habits is the key to making any commercial venture successful. However, more specifically, there is an array of factors that influence the behavior of customers on your site, some of which can be somewhat surprising. Addressing small details on your site can give you additional opportunities to keep customers from abandoning your site and, going further, keep them coming back for more. Ultimately, you want to boost the most important consumer-oriented aspects of your website in order to achieve two goals:
Tags: customers
How You Can Give Thanks to Your Customers This Thanksgiving
As Thanksgiving approaches, along with Black Friday and Cyber Monday, the spirit of giving thanks is being spread throughout a variety of mediums. Holiday ads are up and people are slowly getting into the holiday vibe, starting with Thanksgiving. However tempting it is to lose ourselves in this crucial time in the world of advertising and marketing, I think we marketers shouldn’t lose our appreciation for what we have and gratitude for our blessings: our customers.