Our team had a great first day at Dmexco 2016 and we learned a lot. Here are a few key insights from day-one:
Big data
How Data Drives Value: Panel led by Randall Rothenberg, the President and CEO of IAB.
- Big data is all about creating a better consumer experience.
- People-based recognition allows publishers, advertisers, and agencies to connect with consumers and create more personalized and effective real-time ad campaigns.
- The goal of big data is to get the right ads, to the right people, at the right time.
- Real-time data is becoming more and more crucial for ensuring that advertisers can predict future trends.
Short-form video
Embracing The Short-Form: Panel led by Natan Edelsburg, Executive Editor at The Drum.
Tips for brands and publishers for creating better short-form videos
- There should be a call-to-action within the first 4 seconds of the video.
- Short-form videos are all about images, not narration. Stunning visuals are crucial for success.
- When delivering a message to audiences, brands and publishers should always strive to be authentic and true to themselves.
- Emotions are key for creating powerful content.
- Short-form videos really depend on the platform you are using. A video for Snapchat, for example, should be more focused on narration and sound than a video for Facebook, where sound is often muted.
The ideal length of short-form videos
- On YouTube it’s better to have longer content, while on Snapchat, the shorter, the better.
- Marketing short-form videos shouldn’t be longer than one-minute and thirty-seconds.
- Millennials want to see videos that are fifteen-seconds or shorter, while the thirty-five and older crowd, prefer videos that are thirty-seconds to one-minute long.
We hope you found these insights useful and we can’t wait to see what day-two of Dmexco 2016 has in store!