Publishers, it goes without saying that understanding your customers, as well as their consumption habits is the key to making any commercial venture successful. However, more specifically, there is an array of factors that influence the behavior of customers on your site, some of which can be somewhat surprising. Addressing small details on your site can give you additional opportunities to keep customers from abandoning your site and, going further, keep them coming back for more. Ultimately, you want to boost the most important consumer-oriented aspects of your website in order to achieve two goals:

read more