The part of your marketing message that invites your audience to do something on or through your website or landing page is referred to as your “call to action” (or  “CTA”). One of the most common calls to action is “Buy now!”. You’ve probably see this and many other CTAs online every day. If you think about it, a call to action is like dating. Does this sound crazy? Keep reading and I’ll explain why it isn’t.

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