The marketing department in any business is a core aspect of its functioning. The marketing landscape is constantly evolving, and becoming more and more complex as technology becomes more elaborate. This causes consumers to depend on several channels and devices for consumers to absorb media-related messages.
Keeping up with the evolution of marketing can be a major challenge for marketers. However, thankfully, marketing automation tools can take the edge off. Some of these tools consolidate many marketing functions, which allows marketing teams to concentrate their efforts on other important tasks that generate traffic, and bring in revenue.
Advertisers, we feel your frustration, and regardless of how big or small your company or budget is, we think some of the marketing automation tools below may just make your life a little easier.
Marketo
It’s no enigma as to why Marketo is known as one of the best marketing automation tools on the market. It’s one of the most sophisticated tools, with features that not only assists marketers in email campaign management, but also provide incredibly useful tools for sales teams. It also features a marketplace called LaunchPoint, that possess several integrations.
Marketo is a great fit for companies who really plan on utilizing the array of features that it includes, beyond the basic marketing automation tactics. It does happen to have a hefty price tag ( starting at $1,195 per month), so if you’re not going to use all of the advanced functions included in its system, you can save yourself a good amount of cash by opting for a less expensive tool.
If you plan on starting out with the basics, and can see your company gradually moving towards a more advanced system, it could be a good idea to start with something like Marketo, in order to avoid switching over all your data and campaigns when the time comes.
HubSpot
The upside about Hubspot is that its system does a little bit of everything. The down side of it is that it doesn’t do any one thing in depth. HubSpot is inbound marketing software, which essentially means that it offers an array of tools and features, one of which is marketing automation. For those of you who are seeking a more holistic approach to your marketing automation, this might be the tool for you. Its pricing starts at $200 per month, and it’s ideal for small business owners. HubSpot beats its competitors in that it has additional functionalities that exceed email marketing.
Constant Contact
Constant Contact is also a great option for smaller businesses, simply because it does a excellent job of providing basic functions in a way that is very user-friendly, even for those of you who might not be so tech savvy. It’s also relatively inexpensive, starting at $15 a month. It’s best feature is actually how easy it is to use.
If you really don’t think that you’ll need anything more advanced than the basics in the foreseeable future, Constant Contact could be the perfect tool for you, but if you do think that you’ll need something a bit more sophisticated, then it’s best to opt for something more elaborate.
So, if your company is sorely in need of a reliable marketing automation tool, consider the options above, and maybe do some research on what would best suit your needs. These tools are a worthwhile investment, helping to reduce your workload and get the results you need in the most efficient way possible.
Which marketing automation tool would make your life easier?