You can’t use everything you find on the web. If you didn’t know this by now than I am happy that this post is already useful. Jokes aside, if you are a blogger then you have probably encountered the term “Creative Commons”. Don’t worry, you are not alone. This term has been used a lot lately because all of us want to share, reuse, and re-edit music, movies and written content.
Marketing is a full time job, and when you’ve got a newborn startup on your hands, strategic marketing for your startup is key. With the competition in the startup scene at an all time high, calculated marketing tricks can either make or break a new company. As a new startup, money for large scale marketing campaigns isn’t always in over abundance, so how does a company market big on a small budget? Believe it or not, you don’t have to break to bank to properly execute some effective marketing strategies. So for those of you in need of some creative guidance to get your marketing strategy off the ground, here are 10 marketing tips for startups.
When blogging first burst onto the scenes in the late 90’s the new form of online publishing catered mainly to open-minded, creative individuals who didn’t shy away from giving this public form of journalism a try. As blogging started to really pick up speed, “A Blog” became a sort of mother ship that encompassed several diverse forms of online publishing. The online platform allowed people of all walks of life to log onto their computers and start typing. It didn’t take very long for people to discover that with a little bit of knowledge about a topic, they could single-handedly create a website where they could be writer, editor, photographer, and boss.
Affiliate programs have been around for ages, but recently this earnings method has taken on new life. As the online community continues to grow and evolve, it is not surprising that trends in advertising and monetization continue to diversify as well. The imonomy team recently returned from the Affiliate Summit East, a full scale meet and greet for the online affiliate community, and after three intense days of handshakes, elevator pitches, and business card exchanges we thought we’d share some tips on how to go about choosing the best affiliate program.
Traffic certainly says a lot about a website these days. The number, which is used to calculate the amount of users who click onto a website has become a determining factor in whether a website is “worthy”. Websites with significant amounts of traffic are considered gods in the industry, whereas website’s with a less favorable number are cast aside, and overlooked by the masses. Well that doesn’t seem all that fair now does it? Hypothetically speaking, Blogger X decides to start up a new website. Sure, he blasts his mailing list with links to new posts, and he Facebooks all of his friends asking them to “like” his brand new URL, but it is more likely than not that our good friend Blogger X won’t be racing onto the track with mind-blowing traffic right from the get-go. No, it seems more reasonable to estimate that in the beginning stages of Blogger X’s new online project, traffic will be sparse. So with his name on the line, and his website hanging in the balance, how does Blogger X significantly increase his website’s traffic, and fast?
Behind every successful man, is a great woman. Quote sound familiar? Recently the topic has been floating around our office, and it certainly got me thinking. If behind every successful man there is an equally successful woman, then shouldn’t this same fact ring true for every startup? The question certainly raised a few eyebrows here at the office, and I quickly turned into the butt of many feminist jokes, but I have to say that I have made up my mind on this one. A few months ago, imonomy added a female to its all-male employee roster. The new addition certainly livened up the dynamic in the office, and the change had me wondering if our boys club was so desperately in need of a good dose of estrogen? After 4 months of working side-by-side with my female co-worker, the proof was definitely in the pudding, every startup needs a professional woman.
What is every blogger’s bottom line? Well, the blogger with some integrity, and a good head on his shoulders is likely to answer this question in a very diplomatic way. When asked about his intentions for running a blog, Diplomatic Dave will probably comfort our souls with his good will, and willingness to share knowledge with others through the written word. On the flip side, however, if you do away with the diplomacy, and ask a blogger what really fuels his drive, the answer will probably have you seeing green. Simply put, in recent years blogging has evolved from being a trendy hobby to being a money-making lifestyle. While many bloggers start their online careers as a pastime, the truth of the matter is, that pastime can easily become a significant form of additional revenue, if done properly. So for the majority of today’s bloggers their online lifestyle has one very clear bottom line, and that is a dollar sign.